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Local SEO Guide: Rank Your Business Higher.

What is Local SEO?

Local SEO is a specialized branch of search engine optimization focused on optimizing a business’s online presence to attract more customers from relevant local searches. These searches occur on Google and other search engines, often when users are looking for services or products near their location. By leveraging local SEO, businesses can enhance their visibility in local search results, driving more foot traffic and online inquiries.

On Google,  you want to strive to be listed in the top five Google map listings. On Bing, you’ll also want to be listed in the top five. For mobile devices, we want to be listed in the top three. But it takes time.

For your free Local SEO report, fill out the form to find your business and continue through to see your directory listing results. 

Local SEO citation creation and management.

Benefits of Local SEO for Businesses

Improved Local Visibility

By implementing local SEO optimization into your digital marketing strategy, you are improving the local visibility of your business. This gives you an edge over certain competitors who are not taking advantage of local SEO optimization.

Increased Web Traffic

Companies that take advantage of local SEO draw more organic traffic. It is easier for consumers to find your site when searching for the services you offer. Additionally, your content will be tailored to local customers, further increasing traffic.

Geographic Relevance

One of the biggest advantages of employing a strategy that emphasizes local SEO is how your business can target potential customers in a particular area. This allows your content to be localized so that users in your targeted area can find your business easier.

Improved User Experience

By focusing on local SEO, businesses can reach their target audience more efficiently and thus provide a more streamlined user experience for all potential customers searching for the services they offer.

Why Local SEO is Vital for Your Business

Unlike Traditional SEO…

Unlike traditional SEO, which focuses on boosting a brand’s searchability on a national or global scale, local search engine optimization targets “near me” and geo-specific search queries. The goal of Google local SEO is to boost your brand exposure beyond your storefront and make your business more accessible to prospects in the local online community.

What are Local SEO Ranking Factors?

Google looks at various local SEO ranking factors to determine your search rankings. These include:

  • Google Business Profile or Google My Business (GMB) listing
  • Name, address, and phone number (NAP) consistency in local business citations
  • Domain authority
  • Quality of local search citations
  • Click-through rate (CTR) from search results
  • Keywords
  • User experience (UX)
  • Review quality, velocity, and diversity
  • Link signals

How to do local SEO?

Local SEO leverages various local digital marketing tactics to rank up your local SEO ranking, including:

  • Local business SEO keyword targeting
  • Google Business Profile or Google My Business optimization
  • Local search citations
  • Online reputation management
  • Link building
  • On-page SEO
  • SEO local landing page optimization
  • Google local SEO content marketing

Raging Bull Digital’s Local SEO Services

Rank Higher in Google Maps and Search Results. Increase Your Conversions.

Local SEO Audit

Our local SEO agency conducts a comprehensive local SEO audit to assess your current local SEO ranking, obtain actionable insights, and create your local SEO checklist. We evaluate the visibility of your NAP, identify your geographical location and service areas, and analyze your Google My Business listing.

You can run the report yourself by using the self-serve tool on its page. 

Google Business Profile SEO

Manage your locations on Google Business Profile, formerly called Google My Business, and ensure your brand information is complete and up-to-date with help from our experts. Our services include Google Business Profile SEO and Bing and Yahoo Local Optimization. We ensure that these business profiles carry over the same brand identity and are optimized for your target location or service area. We’ll also audit your business information across the web to give you the best possible, error-free local presence.

Link Building

Invest in cost-effective local SEO services and grow your online presence. Being one of the top local SEO firms, we guarantee that search engines discover a precise portrayal of your business throughout the internet. We work to develop hyperlocal SEO landing pages, establish your local SEO references, and utilize keywords with significant domain relevance. We adhere to GMB SEO and local link-building best practices to build links that provide the greatest benefit to your business.

Business Citation Management

Local SEO citations serve as a reference of your business name and address on another website. At Raging Bull Digital, we leverage high-quality third-party sites to build local citations for your business. We add your brand to second-tier local business directories, such as Angie’s List, FourSquare, MojoPages and Yelp. Our local SEO company also researches niche directories based on your industry and submits your business information to gain maximum control of your online representation.

Ready to Execute? Let’s Go!

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