ER North provides representation, opportunity management, and technical solutions for Electronic Assembly and Medical Device Manufacturing equipment.
Type of Project
Website Redesign
Industry
Manufacturer’s Representatives
Platforms/Technology
WordPress
What We Delivered
Website design
Client Overview
Professional Manufacturer’s Representatives. Offering Solutions for Factory Automation and Materials in the Upper Midwest.
ER North covers the 5-State region of the Upper Midwest.
- Minnesota
- North Dakota
- South Dakota
- Iowa
- North West Wisconsin
- Nebraska
Our Objectives
ER North is one of those unique businesses that uses its website only as an online business card. The challenge when they found Raging Bull Digital was that they had a deprecated design on an old WordPress installation that was not mobile responsive or secure-hosted. Furthering the issue was a separate mobile website with an “m.ernorth.com” domain. Something Google began penalizing years ago.
The goal was simple. Bring them up to modern day standards.
Simplicity In Design
Steve and Jerry, the owner of ER North reiterated that they were not concerned with SEO, search-ability, or even online marketing. Having a simple, professional online business card was what they were after. They operate a nearly 4-decade young business that has built it relationships the old-fashioned way – by picking up the phone and dialing.
Brand Strategy
ER North wanted usability and the bold, blue, and grey brand colors to take center stage. So we have given them some clean lines, some drop shadows, and fun effects (like mouseovers on the channel partners page).
Also, an easy way to get hold of them.
ER North Website Viewpoints
Steve Paulson
Co-Owner and Operator | ER North
Raging Bull has been a great source for us. Sammy had creative and cost-effective ideas for a simple website rebuild. He listened and responded well and we are 100% committed to working with him. Couldn’t ask for anything better!