Parisian Breads and Pastries and a 130-year old Sourdough.
Type of Project
Marketing Website
Industry
Service Industry/Restaurant
Platforms/Technology
WordPress, Tock
What We Delivered
Website design, Local SEO directory repair, content management
Client Overview
Mother Dough Bakery is owned and operated by Chef David Fhima of Fhima’s Restaurant. It is located in Downtown Minneapolis at the Capella Tower.
Our Objectives
When sitting down with the Fhima family and their crew, we discussed the needs of their business. Mother Dough Bakery was a brand new concept that they were opening within months of this discussion. We quickly moved to build a simple web presence that represented what the Fhima family was looking for. Time was of the essence.
Equally important was their vision. Chef is a creative thinker who wanted a partner who could digest his thoughts and come up with live options to critique. Moreover simplicity was key.
It's All About the Food
As with Fhima’s Restaurant, the team is all about visuals. They want their digital footprint to be simple to navigate, to showcase their wins, and offering mouth-watering dishes to salivate over while perusing the site.
Brand Strategy
We needed to understand their brand and not overthink things. The most important aspect of someone visiting Motherdoughbakery.com is to experience the restaurant immediately. To taste it, to smell it, to enter into their world instantly.
Mother Dough offers the people working in Capella Tower in Minneapolis, a daily transformation into a Parisian café for just a moment… while they contemplate their work day. Mother Dough also is the baking powerhouse for bread served at other Fhima restaurant locations.
Mother Dough Website Viewpoints
David Fhima
Chef & Founder, Fhima’s Restaurant Group
“Good people doing great work.”
Eli Fhima
Maitre’d/Director of Operations, Fhima’s Restaurant Group
“We love working with Sammy, he just gets us.”