Affordable and Durable, EzVue™ Porch and Deck Windows & Doors
Type of Project
Website Redesign, Digital Footprint Management
Industry
Residential Home / Commercial / Contractor
Platforms/Technology
WordPress
What We Delivered
Website design, Local SEO directory creation, content management, blog design, and SEO services.
Client Overview
Affordable, easy to operate, and install. Porch Life will transform a standard screen porch, sunroom, covered patio, or covered deck, into a multi-season room, that you will be able to enjoy for most of the year. Our lightweight but heavy-duty vinyl windows and doors are uniquely designed and custom-sized to fit existing openings without expensive reframing, making it easy to enclose your outdoor spaces. Open, they let the breeze in, with an incredible 75% ventilation. Closed, they provide protection from rain, snow, wind, bugs, dust, and 98% of the sun’s damaging rays. Your porch will become an extension of your home or cabin that can be occupied nearly year-round.
Our Objectives
Andrea, the owner of Porch Life, wanted a website redesign. GoDaddy had boiler plated one of their website solutions which did not offer a professional, industry-dominate digital footprint. She had little traction and was trying to compete with national resellers of Porch Conversions’s products.
Our objectives were multi-fold – we needed to blow up the site but we also needed to understand the digital footprint that she wanted to monopolize. Her national search space needed to make up for local SEO efforts due to being an e-commerce-based business with a national focus.
The Product Pages Sell a Lifestyle
Homeowners all over the nation wish to enjoy their porches, decks, lanais, gazebos, and other outdoor living spaces without the nuisance of bugs, dirt, and debris – and nearly all year long. So the product pages have to sell a lifestyle – a vibe.
Transform your outdoor spaces with Porch Life’s reliable, durable, and affordable supplies and services. Their products are equipped to transform a standard covered deck or patio, sunroom, and screen porch into a multi-season room. The kind you can enjoy all year round!
Brand Strategy
We needed to help www.porchlifedirect.com quickly enter the search space and become a contender for porch conversion windows and doors. The home renovation industry has a few major manufacturers/suppliers of products such as vinyl windows so they offer lifestyle images and videos to help set the stage for their products. This combined with Andrea’s industry experience and existing customer projects, we were able to build a reputable online profile that shows up organically in the vinyl porch windows space.
Porch Life Direct's Website Viewpoints
Andrea Severson
Owner and Operator | Porch Life Direct
I couldn’t ask for a better SEO/SEM, website, and advertising expert! My business has really grown since he took over these roles and he’s a delight to work with. He goes above and beyond! Thank you Sammy!